Ever wanted to soar majestically through the clouds? Good news, freedom from your earthly ties is a 5.3-inch display and S Pen away. All that and more in the Galaxy Note ad after the break — though as we can attest, the whole creating beautiful landscapes thing isn’t quite as easy as Samsung’s simulated images make it out to be. No one ever said freedom was simple.

Continue reading New Samsung Galaxy Note ad: freedom’s just a stylus away (video)

New Samsung Galaxy Note ad: freedom’s just a stylus away (video) originally appeared on Engadget on Tue, 25 Oct 2011 15:54:00 EDT. Please see our terms for use of feeds.

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The new Droid Bionic ad sure has it all: a Portman-esque lady in an illuminated leather blouse, brandishing a giant sword against a Terminator-looking ‘bot shooting lasers from his hands, all taking place in some crazy sky coliseum thing. As for the actual handset? Not so much on that front, save for a name at the end and a promised September release date — oh, and the implied promise that the phone will literally slice the heads off of its Android brethren. Video after the break.

Continue reading Droid Bionic ad has pretty much everything but a phone (video)

Droid Bionic ad has pretty much everything but a phone (video) originally appeared on Engadget on Wed, 24 Aug 2011 16:01:00 EDT. Please see our terms for use of feeds.

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Ready for yet another S1 / S2 teaser video that tells you more about the marketing team’s potential extra-curricular indulgences and absolutely nothing new about the tablets? Well, drop those tabs and strap in for some doll-voiced la la la’s as Sony leads us even deeper into the late-night realm of desktop toys and the tablets they love. Shots of the stylish slates displaying video and gaming functionality are all but hidden in a “filled with fun” maze of booby-trap triggered contraptions. It’s a romp through the sort of endearing Tim Burton-esque, high-art nightmare Sony’s dabbled in for past Playstation campaigns — so we ‘re not too surprised. Hit the break to hitch a ride on this video wonderland.

Continue reading Sony’s latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing

Sony’s latest tablet teaser plunges deeper into the rabbit hole, still tells us nothing originally appeared on Engadget on Tue, 19 Jul 2011 13:33:00 EDT. Please see our terms for use of feeds.

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Well, there’s clearly no better way to legitimize any new product than to have a faux Steve Jobs hawking it on-stage, in front of dozens of applauding mock journalists, with a 20-foot iPad 2 projected behind. The Jobs / John Stamos hybrid dropped by to pitch a Taiwanese company’s vast selection of tea, of all things, for a TV advertisement that’s apparently currently airing in Taiwan. Decked out in light jeans, a black mock turtleneck and sneakers, the impersonator even matched Steve’s hair color, rimless glasses, and current weight. The only thing missing was an actual Apple product — and months of media speculation. The “keynote” even ended with “one more thing,” as they often do: Tea drinkers will have a shot at winning a bonafide iPad 2 with each purchase of oolong, milk, or Apple-infused Tong Yi Cha.

Continue reading Steve Jobs impersonator officiates mock keynote, hawks Taiwanese tea (video)

Steve Jobs impersonator officiates mock keynote, hawks Taiwanese tea (video) originally appeared on Engadget on Mon, 11 Jul 2011 04:27:00 EDT. Please see our terms for use of feeds.

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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?

Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.

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Remember the olden days? When honor and valor were the only things that mattered and vast metallic armor suits were less of a laughing matter and more of a practical necessity? Neither do we, but that doesn’t stop us from enjoying a good video gaming romp through such settings when we have the time for it. We don’t know that we’d necessarily care to reenact medieval battle scenes physically, but that’s exactly what a witty new marketing campaign for Washington’s Lottery has done. It asks simply “what have you and your friends always wanted to do” and then answers its own query with the nutty answer of Segway jousting. See the resulting video, which was partially shot in Phantom slow-mo, after the break.

Continue reading Visualized: jousting on a Segway

Visualized: jousting on a Segway originally appeared on Engadget on Thu, 07 Apr 2011 13:26:00 EDT. Please see our terms for use of feeds.

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Is this the creepiest ad ever produced to introduce a new video game console? That’s a high bar to pass — but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson’s upcoming Xperia Play called “The Donor” appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the dirty, poorly-bandaged stumps on the table as he tells his tale of woe to a local law enforcement official). Cut to the next scene, where we’ve got our cute, lovable Android bot waddling around town… oh, and he’s got human thumbs crudely sewn onto his arms. Go ahead, recoil in horror, vomit in the trashcan next to your desk, then cue the inevitable increased desire in owning this phone. Follow the break for the video, if you dare.

Continue reading Sony Ericsson’s Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say

Sony Ericsson’s Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say originally appeared on Engadget on Mon, 14 Mar 2011 19:57:00 EDT. Please see our terms for use of feeds.

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Now that Nokia has shifted to a Windows Phone-centric smartphone strategy, it’s only natural for the company to divest itself of responsibility with regard to the Qt framework at the heart of Symbian and MeeGo development — a platform Nokia acquired from Trolltech back in January of 2008. We just got word that Digia will acquire the Qt commercial licensing and services business from Nokia, including the transfer of some 3,500 desktop and embedded customers actively using Qt today. Sebastian Nystr

HP told us to watch for a special new campaign during the Grammys, so watch we did — only to find this commercial and occasional on-stage pimping of the HP TouchPad. The latter is standard business practice, to be sure, but the former? Well, words (nearly) escape us. You really have to watch it for yourself, but just imagine a butchering of Lou Reed’s classic (though far, far overused) “Walk On The Wild Side,” where tales of doping and cross dressing have been replaced with tales of… Tweeting. And Digging. And other really trite stuff. The cinematography and general message of the commercial is actually spot on, but it all gets crushed under the weight of this bad musical decision. HP played this same video at the event on Wednesday, but little did we know it would be the kick-off of the company’s marketing onslaught.

We’re honestly taken aback by how off key (no pun intended) this ad is. You would think after all the bad press Palm got on its previous big ad campaign (and even after some not-so-gentle advice) the folks in charge would think twice about something this potentially polarizing. We won’t lie — we’re disappointed. Both by HP / Palm, and Lou Reed. All of you guys… back to the drawing board.

Look on the bright side, though — at least you’ve got about six months to wash this out of people’s brains.

HP’s ‘Everybody On’ ad goes to the Grammys, causes nationwide cringing originally appeared on Engadget on Sun, 13 Feb 2011 21:03:00 EDT. Please see our terms for use of feeds.

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Best Buy’s gadget repurchase program has become official during the Super Bowl, courtesy of a silly commercial starring Ozzie Osbourne and Justin Bieber. The ad’s actually a lot less cringe-inducing than it might have been, though the content of the program still doesn’t seem to make much fiscal sense to us. You have to buy into it at the time of purchasing a gadget — though that requirement is set aside until this Saturday as a sort of grace / enticement period — and Best Buy depreciates at a very aggressive annual rate, arguably cutting more of your trinkets’ value than the incumbent options like online auction sites. Skip past the break to see the two gentlemen at opposite ends of their careers selling their souls to the almighty dollar, along with Best Buy’s full press release and Buy Back Program details.

Continue reading Best Buy Buy Back becomes official, free through February 12th

Best Buy Buy Back becomes official, free through February 12th originally appeared on Engadget on Mon, 07 Feb 2011 03:05:00 EDT. Please see our terms for use of feeds.

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